Yichun is an interdisciplinary creative content strategist with a BA in International Business from National Taiwan University and an MA in Narrative Environments from Central Saint Martins in London. She has a profound interest in exploring human behavior, culture, and spirituality. Dedicated to creating meaningful and inspiring content, she excels in managing teams to deliver projects from content research and strategy to concept development, on budget and on time.

Creative Strategist

Projects

SILHOUETTE OF TRUTH

Co-founder / Curator / Contributor

Private Multimedia Exhibition

Publication of 半衰期

2016

Whisky Brains

Co-founder / Creative Director

Premium Whisky

Product Launch / Tasting Events

Whisky Advent Calendar 2022/2023

2022 - Present

Yeppi Beer

Co-founder / Branding

Craft Beer Curator

Events & Social Marketing

2023

Star Whisperer

Content Strategist / Creator

Photography / Video Shooting & Editing

Course Content / Documentation

2020 - 2022

Work Expereinces

Brand Manager,

Tea Journey Company, Taichung
2023 - 2024

Account Manager / Content Strategist,

COORDINATION ASIA, Shanghai
2017 - 2023

Exhibition Content Planner,

Ralph Appelbaum Associates, Beijing
2015

Zhuhai Museum

CBRE

London Boat Show

Exhibition Coordinator,

Thermos Foundation, Taipei
2010, 2011-2013

Taipei Yanji Store Opening

Shanghai Museum of Glass

Shede Baijiu Museum

Vans Boutique

THE BOX Beijing

World Press Photo Exhibition

Educational Workshops

Project Assistant,

FreeState, London
2015

Student Project Lead,

LBS, London
2015

SANNA Exhibition