Yichun is an interdisciplinary creative content strategist with a BA in International Business from National Taiwan University and an MA in Narrative Environments from Central Saint Martins in London. She has a profound interest in exploring human behavior, culture, and spirituality. Dedicated to creating meaningful and inspiring content, she excels in managing teams to deliver projects from content research and strategy to concept development, on budget and on time.
Creative Strategist
Projects
SILHOUETTE OF TRUTH
Co-founder / Curator / Contributor
Private Multimedia Exhibition
Publication of 半衰期
2016
Whisky Brains
Co-founder / Creative Director
Premium Whisky
Product Launch / Tasting Events
Whisky Advent Calendar 2022/2023
2022 - Present
Yeppi Beer
Co-founder / Branding
Craft Beer Curator
Events & Social Marketing
2023
Star Whisperer
Content Strategist / Creator
Photography / Video Shooting & Editing
Course Content / Documentation
2020 - 2022
Work Expereinces
Brand Manager,
Tea Journey Company, Taichung
2023 - 2024
Account Manager / Content Strategist,
COORDINATION ASIA, Shanghai
2017 - 2023
Exhibition Content Planner,
Ralph Appelbaum Associates, Beijing
2015
Zhuhai Museum
CBRE
London Boat Show
Exhibition Coordinator,
Thermos Foundation, Taipei
2010, 2011-2013
Taipei Yanji Store Opening
Shanghai Museum of Glass
Shede Baijiu Museum
Vans Boutique
THE BOX Beijing
World Press Photo Exhibition
Educational Workshops
Project Assistant,
FreeState, London
2015
Student Project Lead,
LBS, London
2015
SANNA Exhibition